ABSabin is a children school in São Paulo, Brazil. A branch from the renowned Albert Sabin school in the same city. The new branding aims to differenciate from their counterpart to reflect their new concept Um, dois, Todos (One, Two, All). New visual identityAB Sabin new logo and concept image. Logo rebrandingThe new look reflects their new brand positioning. Logo creation breakdownHow we translated their new concept Um, Dois, Todos visually. Concept reveal: OneSingularity. The child is the protagonist of his learning and growth.Concept reveal: TwoRelations. They learn and respect differences, to shape their own space and that of others. The importance of sharing and also caring for what is theirs.Concept reveal: AllPlurality. One of the school’s main qualities is its ability to see the uniqueness of the child and the power of plurality – me, you, us, the planet.Complete stationeryFile folder, letterhead, business cards, envelopes, carpets, employers uniforms and more. Brand bookA detailed brand book consisting of 48 pages of information.Brand book SEE ALSO OUR OTHER PROJECTS Load More
