AB Sabin - Core Branding Studio

ABSabin is a children school in São Paulo, Brazil.
A branch from the renowned Albert Sabin school in the same city.
The new branding aims to differenciate from their counterpart
to reflect their new concept Um, dois, Todos (One, Two, All).

New visual identity

AB Sabin new logo and concept image.

Logo rebranding

The new look reflects their new brand positioning.

Logo creation breakdown

How we translated their new concept Um, Dois, Todos visually.

Concept reveal: One

Singularity. The child is the protagonist of his learning and growth.

Concept reveal: Two

Relations. They learn and respect differences, to shape their own space and that of others. The importance of sharing and also caring for what is theirs.

Concept reveal: All

Plurality. One of the school’s main qualities is its ability to see the uniqueness of the child and the power of plurality – me, you, us, the planet.

Complete stationery

File folder, letterhead, business cards, envelopes, carpets, employers uniforms and more.

Brand book

A detailed brand book consisting of 48 pages of information.