Empírica

A complete rethinking of all their visual materials.

Custom letters designed based on their new brand concept and purpose.

Their new slogan and purpose is the drive behind the change and the core of the logo idea: interconnectedness!

An invisible grid of dots ties everything together.

We designed everything: from a new letterhead, envelope, business cards, notepad… to a complete PowerPoint presentation template.

We also extended the brand to other materials, such as a backpack, polo shirt and water flask.

A complete overview of all the potential of the new logo & brand positioning made visual. It’s 58 pages long!

We covered everything inside: from the new logo review to how to use the brand assets and grid.

A complete redesign of their website was in order. The end result is visually strong and reflects the power of the new brand and assets.

The new website is responsive, fast and full of utilities for Empírica, even integration with datasheets for displaying an up-to-date information of the performance of their investment funds.